Why capable consultants get overlooked.
You’re not losing opportunities to better consultants.
You’re losing to clearer ones.
That’s the finding I kept coming back to after surveying and speaking with over 30 consulting leaders across professional services and specialist businesses in Australia.
Capability wasn’t the deciding factor. Clarity was.
The consultants winning those opportunities aren’t more experienced, better connected or working harder. They’re better at connecting what they do to what the business is actually trying to solve and communicating it in the terms that matter to the decision-maker. That gap has a name. Commercial clarity. And it’s entirely closeable.
What my thought leadership paper covers
I’ve identified three truths about why capable consulting leaders keep getting overlooked and in the paper, I share what changes when they address them.
1. If your project isn’t connected to a business priority, it won’t move forward.
2. Your track record gets you considered. Your commercial judgement gets you chosen.
3. The commercial value of your project isn’t as obvious as you think.
What’s in it for you
If you’re an experienced consulting leader who knows your best work isn’t getting the recognition it deserves, have a read and reflect.
My perspective is direct, practitioner-led and built on real conversations with leaders who were generous enough to share what’s actually going on inside their businesses.
No form. No paywall. Just my thinking. Download below.
This is also a demonstration.
What you’re about to read is an example of what I build for clients.
I create thought leadership programs for consulting leaders who want to become the voice their market turns to. Original thinking, grounded in my expertise, that makes them impossible to overlook.
I work with a small number of clients on this at any given time. Clients like MachShip, read the case study.
If that’s a conversation you want to have, I’d love to hear from you.