Leaving corporate for consulting: 5 things your employer did for you
Leaving corporate for consulting? Your employer did more of your marketing than you realised. Here are the 5 things it did for you and what to do now.
The 30-second shortlist: why buyers decide before you know there’s an opportunity
Someone recommended you. Then they looked you up. In about 30 seconds they decided if you made the shortlist. Here’s what they’re looking for.
Experienced leaders. Stalled projects.
Capability isn’t what’s costing experienced consultants opportunities.
Clarity is. After speaking with 30+ consulting leaders across Australia,
I kept coming back to the same finding: the consultants winning aren’t
more experienced or better connected. They’re better at connecting what
they do to what the business is actually trying to solve.
What others see in consulting: why perception shapes decisions early
What others see in consulting often matters more than leaders expect. Not because perception replaces capability, but because it shapes
Visibility as strategic due diligence: how decisions are shaped before proposals
Visibility as strategic due diligence is something most leaders underestimate. Not in theory, but in practice. I recently saw a
Being too busy in consulting: why it is rarely the real issue
Being busy is easy to justify in consulting. Client work fills calendars quickly.Delivery always feels urgent.Visibility work gets postponed. Over
Personal brand for consulting leaders: why growth isn’t a capability problem
Most consulting leaders don’t miss growth because they lack capability. The real issue is that their personal brand for consulting
B2B consulting visibility: the hidden cost of being unseen
Most consulting leaders don’t realise how much B2B consulting visibility is costing them. Not in theory. In real opportunities. Every
Integrity in consulting: why it shows up long before you say it
Integrity in consulting is often described as a value, written on websites, mentioned in proposals, and assumed once trust is
How to overcome marketing overwhelm and take clear action
Ever feel like something in your marketing needs to change, but you don’t know where to start… so you don’t?