Ever feel like something in your marketing needs to change, but you don’t know where to start… so you don’t?
A senior leader said exactly that to me last week.
It’s a common challenge, not because leaders aren’t capable, but because they’re stretched thin managing teams, driving growth and juggling endless priorities.
And if you’re like them, you probably don’t have the bandwidth for more complexity.
But moving forward isn’t about tackling everything at once. It’s about making one clear, intentional decision – today/this week/this month.
Here’s what I’ve found works for busy consultants:
1. Master one channel: start with LinkedIn
I’m a huge advocate for LinkedIn, and for good reason. Its reach extends well beyond immediate likes and comments. Research shows only 10-15% of your network actively engages, but many more are quietly paying attention. To replicate LinkedIn’s reach, you’d have to network relentlessly, morning, noon and night. Who has time for that?
LinkedIn is a strategic business tool, not just another social platform. People use it specifically to network, learn, and gather actionable insights for their businesses.
2. Bring your whole self
Your strongest marketing asset is your authentic voice. The leader your clients appreciate in meetings should be the same leader they see in emails and across all your touchpoints.
You don’t need mass-market appeal. You need clarity about who you are, your unique value. This will attract the clients who align with your professional style and approach (also your values and behaviours).
3. Trust yourself: you have permission
Many senior leaders still believe their communication must stay tightly controlled by corporate guidelines. Yet the most compelling brands are personal. People buy from people, not corporations.
As a senior leader, your insights and experiences carry authority. Don’t dilute your impact by overly filtering your voice: trust yourself and your expertise.
You already confidently speak in meetings and with clients daily. That same confident, unfiltered voice belongs in your public communications too. It’s powerful and trustworthy.
4. Align marketing actions to immediate business priorities
Marketing should never feel like a disconnected to-do list. Instead, focus your efforts on immediate business priorities – whether it’s responding to tenders or recruiting talent.
A targeted business aligned approach ensures your marketing efforts deliver clear and tangible outcomes without the marketing fluff.
5. Listen closely to your network
How do you know your marketing is effective? Listen closely to feedback from your network.
Learn from what people recall from your messaging, gather this information at networking events and even when you run into someone on the street. When your audience repeats back to you the key messages you’ve intentionally shared, you know your approach is working.
Give your network clear, memorable phrases about who you are, your expertise, and your ideal client. This makes it easy and your network will amplify your message for you.
Feeling stuck or unsure what step to take next?
Choose one clear action.
Start today.
Because momentum begins the moment you act.
If you’re ready for marketing support that fits into your busy schedule and directly aligns with your immediate business goals? Let’s talk.