When you communicate with impact it’s just one of the best ways (and my favourite) to signal who you are, what you stand for and how you work.
So, its worth spending a bit of time to get clear, specific and consistent.
Because when you combine this go-to-market approach with leaning into your strengths and your offer, the right clients will find you.
And just as importantly, the wrong ones don’t.
It’s also how your network picks up the right language to use when they’re referring you.
When your name comes up in conversation, they’re positioning the current you properly and connecting you with the right opportunities.
Here’s a few questions to ask yourself:
Are you signalling what you’re working on now?
They type of work (and clients) you want more of?
Or are you saying nothing at all?
Because if someone’s looking you up, and all they find is the version of you from five years ago… you’re missing the opportunity to show them who you are today.