Case study:
Building visibility and commercial momentum
Signs of Life Program
Jocelyn is the marketing expert I trust with my brand.
She quickly understood what I was trying to do, my goals and my message, and translated it into something clear and usable. I’ve learnt a huge amount, feel more confident showing up and now have the tools to market One Flinders beyond the invaluable word of mouth.
She’s smart, direct and seriously good at what she does.
Melinda van der Westhuizen, Managing Director – One Flinders
Challenge
Melinda van der Westhuizen, founder of One Flinders, has a new consulting business with strong commercial thinking and a clear sense of purpose. .
But the business offer and value weren't being communicated across channels.
It was time to get communicating the work One Flinders does, how it's different and where it adds value for its clients.
Melinda was ready to reconnect with her extensive network from corporate and for-purpose roles and use LinkedIn to signal what One Flinders stood for in a way that reflected the business she was building and signalled to the market exactly what she stood for.
Approach
We started with a Market Visibility Workshop to define her personal and company brand positioning.
- Clarified what she stands for and who the business is best built to serve
- Built the offer and messaging around her three service areas
- identified what makes One Flinders different and how to lead with that
From there, the Signs of Life Program gave Melinda structure and support to show up consistently in market via
- Monthly check-ins grounded in current client work and outcomes she was delivering
- Message pillars and post ideas developed in real time
- Aligned messaging across her website, proposals, LinkedIn and more
- Ongoing support to help her develop content she could run with herself
Impact
Melinda's visibility lifted fast and the business felt the impact.
She started having better BD conversations, building recognition across her network and gaining traction with the right kind of clients.
Her first post after the relaunch landed and her network engaged: he results were immediate:
- 143 likes
- 14 thoughtful comments
- 2 reposts - all a clear signal her network saw the shift and supported where she was heading.
This wasn't just about posting.
It was about giving One Flinders a strong market presence, clear messaging and a consistent way to show uo backed by strategy and built for results.